As part of our
Preliminary SEO analysis, to understand your current situation, your competition an
User buyer personas
A thorough plan to understand your target users (personas) to identify what sort of content they might be interested in, where to find them and how to incentivise them to complete a conversion, being this a phone call, a newsletter subscription or reading a piece of
SEO optimisation technical report
In this complete report, we focus on doing a comprehensive technical analysis of the website to establish all possible errors such as broken URL, Canonical errors, duplicate content identification, keyword cannibalisation, speed and indexing issues and a lot of items which are continually getting updated following Google and the industry’s best practises.Our technical inform the on-page optimisation and get insights on more than 60+ items that will move the needle once implemented.
User experience analysis and report
A complete User experience report to identify what could be the best user experience for the users to fulfil their queries intent, and therefore address the users query with the best possible landing page. This report includes looking at ways to improve the navigation of the website, but also visual elements according to UX best practises. We also match the information with user engagement metrics such time on site and page, bounce rates, exit pages and many more to improve the site performance.
Content ideas and amplification
Brainstorm content ideas, not only blog posts but other forms of content having in mind the role that Social Media plays in the current state of digital. In order to come up with great ideas, we analyse what contents works for your buying personas at different stages of the buying cycles. We look for the what, How, why and when's and who. We also look for competitors ideas and statistics to know which types of content have earned more links and Social likes and shares.
We create great link building campaigns by identifying the best websites to partner with and conduct manual outreach campaigns to get the links that would improve your website backlink profile. As part of our link building campaigns, we focus on various tactics such as Broken internal and external links, resource links, skyscraper approach, and competitors link analysis, citation linking, unlinked mentions promoted links and many other case-specif tactics.
Semantic SEO - Schema markup - AI powered approach
At Pulse, we specialise in Semantic SEO; we work with Artificial intelligence-based tools to recognise and suggest entities within your content copy. We use Wikidata and DBpedia information to retrieve already created entities to ''help'' search engines like Google and Bing to understand your content better, better extract meaning and structure your content to and serve rich snippets and become more voice-friendly at the same time. We tag Q&A's. Questions and Answers, Organizacion, person, things and many other types of schema available.
LOCAL SEO Optimisation
for local business, we have a great Local SEO service which focuses on the following items:1- NAP (name, address and phone number), citations creation, building and fixing for sites such as Yelp, Google My Business
and many other sites that are part of the local ecosystem.
2- Create locally relevant Schema Markup for contact pages and local pages.
3- Work with Google My Business tools and features.
4- Improve your business local pack rankings and appearance.
5- Create locally relevant links and mentions.
Monthly manual reporting
We use Google Data Studio and other sources to clearly report on the different KPI's, user engagement metrics and most importantly on conversions.