Expert SEO Services Agency Sydney

SEO

With the right SEO team, you’ll gain visibility to reach your potential customers through Google and other Search engines.

Search engine optimisation (SEO) improves both the quality and quantity of traffic your website or web page receives from search engines. Our comprehensive SEO strategy includes Local SEO to ensure your business is visible to customers in your area, whether they’re searching on Google Maps or regular search results.

Our holistic approach to SEO identifies all the opportunities for your business within Google. We combine human expertise with AI-powered tools to understand how people search for products or services like yours. By asking the right questions and gathering key information, we uncover new opportunities for your business to thrive in search.

We also analyse your competition and evaluate how both organic and paid traffic can work together to capitalise on the marketing potential of search engines. Our process is designed to gather insights and address critical questions such as:

Are people looking for these services or products online? If so, how many?
Is your brand a local business? How important is Google Maps for this search?
Is your website new, or does Google have enough information about your business and all its aspects?
How can we help Google understand your business and its essential information better?
Our holistic approach takes Google’s opportunity as a whole.

We offer the following

Buyer Persona for SEO Services

Understanding your target audience is essential for delivering top-notch SEO services.

We develop detailed buyer personas to tailor our strategies to meet your customers’ needs precisely.

Pain Points: We identify the specific challenges your customers face, such as low search visibility, poor website traffic, or ineffective keyword targeting.

Interests and Behaviour: We analyse your customers’ interests and search behaviour online to create content that resonates with them and aligns with their search behaviour.

Demographics: We consider factors like age, gender, location, and occupation to tailor your SEO strategy. For instance, targeting young professionals in Sydney may differ from reaching retirees in rural areas.

Goals and Motivations: Understanding what drives your customers, whether growing their online presence, increasing sales, or building brand awareness, helps us align our SEO efforts with their objectives.

Content Preferences: We determine the types of content your customers prefer, such as blog posts, videos, or infographics, to ensure we deliver the correct information in the most engaging format.

By crafting detailed buyer personas, we ensure our SEO strategies are highly effective, driving better engagement and results for your business.

Keyword research

Understanding the intent behind the keywords people use to search is crucial. Our service analyses user intent—informational, navigational, commercial, or transactional—to ensure the targeted keywords align with your website’s content and goals.

Competitive Analysis: We research the keywords your competitors rank for and identify gaps or opportunities. This analysis helps uncover valuable keywords you might be missing out on.

Keyword Mapping: After identifying the relevant keywords, we map them to your website’s appropriate pages or content. This ensures each page is optimised for the most relevant and high-value keywords.

Continuous Research and Discovery: We don’t stop at the initial analysis. Our ongoing research and discovery process ensures we stay up-to-date with evolving search trends and continuously identify new opportunities to enhance your SEO strategy.

SEO technical analysis:

A complete examination of your website’s health and search engine friendliness

This item offers a detailed technical report with actionable tasks and recommendations for immediate and long-term gains.

Companies should regularly perform a technical audit of the website to discover potential faults such as broken URLs, canonical errors, duplicate content identification, keyword cannibalisation, performance and indexing concerns, and a slew of other updated items.

Our technical report informs on-page optimisation, and we gain knowledge of more than 60+ factors that, when implemented, will make a substantial difference.

Report on E- E-A-T (Experience, Expertise, Authority, and Trust)

At Pulse Agency, we check up to 40 items related to Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure your website meets the highest standards of quality and credibility.

Experience: We ensure your content is created by individuals with firsthand knowledge and real-world involvement in the topic, valuing personal insights.

Expertise: We verify that your content creators have the qualifications and a proven track record in their subject matter, demonstrating their competence.

Authoritativeness: We enhance your site’s reputation by incorporating citations and links from authoritative sources, ensuring it is viewed as a reliable and reputable source of information.

Trustworthiness: We focus on the accuracy and transparency of your content, maintaining ethical standards to ensure your website is perceived as a trustworthy source.

Following these guidelines, we help improve your website’s visibility and performance in Google search results, demonstrating strong E-E-A-T to boost your online presence.

Expertise in content analysis

Our content analysis can help you generate better, more straightforward material that allows your customers to get the idea and follow Google rules so the search engine can use it best when providing results about you or your business.

Link building: Authority building

Creating clever Google-friendly links to specific pages can help the search engine count links as votes, which is one way Google ranks how authoritative a piece of content is based on its popularity.

At Pulse, we apply cutting-edge technology to assess how internal or external links to specific pages can help search engines learn about your site’s content faster.

Boost Your Local Visibility with Local SEO

Local SEO helps your business stand out in local search results, making it easier for customers in your area to find you.

By optimising your website, your Google My Business profile and building accurate NAP (Name, Address, Phone Number) citations, we ensure your business appears in relevant local searches, including on Google Maps.

Our targeted approach drives local traffic, increases footfall, and helps you connect with nearby customers ready to engage with your services.