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SEO – SearcH Engine Optimisation

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SEO – SearcH Engine Optimisation

Strategies built to connect you with the right customers

SEO It’s not just about ranking higher — it’s about showing up when it matters most.

At Pulse Agency, we create tailored search strategies that bring together local reach, technical performance, and content that connects. Whether you’re focused on your local area or expanding nationally, we help ensure your website works as hard as you do.

Before we dive into implementation, we take the time to understand your business and market. That includes:

Identifying what your customers are actually searching for
Understanding how competitive the space is — and where you stand
Improving how your business appears in local and map-based results
Making sure your site clearly communicates what you offer

It’s a foundation-first approach that sets you up for consistent, long-term growth — not just short-term wins.

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We offer the following

Buyer Persona for SEO Services

Understanding your target audience is essential for delivering top-notch SEO services.

We develop detailed buyer personas to tailor our strategies to meet your customers’ needs precisely.

Pain Points: We identify the specific challenges your customers face, such as low search visibility, poor website traffic, or ineffective keyword targeting.

Interests and Behaviour: We analyse your customers’ interests and search behaviour online to create content that resonates with them and aligns with their search behaviour.

Demographics: We consider factors like age, gender, location, and occupation to tailor your SEO strategy. For instance, targeting young professionals in Sydney may differ from reaching retirees in rural areas.

Goals and Motivations: Understanding what drives your customers, whether growing their online presence, increasing sales, or building brand awareness, helps us align our SEO efforts with their objectives.

Content Preferences: We determine the types of content your customers prefer, such as blog posts, videos, or infographics, to ensure we deliver the correct information in the most engaging format.

By crafting detailed buyer personas, we ensure our SEO strategies are highly effective, driving better engagement and results for your business.

Keyword research

Keyword research that goes beyond guesswork

We start by understanding what people are really searching for — and why. Whether it’s an informational query or a ready-to-buy search, we align keywords with your content and business goals.

Competitor analysis: We review what your competitors rank for and find gaps or keyword opportunities they’re missing — and you can own.
Keyword mapping: Each relevant keyword is assigned to a specific page on your site to ensure clarity and focus for search engines.
Ongoing discovery: Search trends change. We continuously monitor and adapt your keyword set to capture new demand and keep you ahead.

Want to see how we approach keyword research in action? Check out our step-by-step guide using ChatGPT and Google Sheets.

Technical analysis

Technical SEO that keeps your site running at its best

Your website might look great — but if it’s not technically sound, Google won’t rank it properly.

Our technical SEO audits uncover hidden issues that could be holding you back. We provide a clear, actionable report with both quick wins and long-term improvements.

Some of the things we look for:

Broken links and crawl errors
Duplicate content or canonical issues
Page speed and mobile performance
Indexing problems and sitemap inconsistencies
Keyword cannibalisation and content overlap

We analyse over 60 technical factors and prioritise fixes that will have the biggest impact on your visibility and rankings. It’s not just a checklist — it’s a blueprint for a healthier, more competitive website.

Building trust with Google through E-E-A-T

Google wants to rank websites that show real experience, credibility and trust. That’s why we audit your site across key E-E-A-T factors — Experience, Expertise, Authoritativeness, and Trustworthiness.

We review up to 40 elements to make sure your site meets the highest standards of content quality and credibility. Here’s what we look for:

Experience: Is your content written by people with real-world knowledge and insight?
Expertise: Do your authors have credentials, qualifications, or a proven track record?
Authoritativeness: Are you referenced by other credible sites? Do you link to trusted sources?
Trustworthiness: Is your content transparent, accurate and aligned with ethical best practices?

By improving your E-E-A-T signals, we help increase your site’s visibility in search — and build long-term trust with both Google and your audience.

Making your content work harder (and smarter)

Clear, helpful content built for people and search engines

Strong SEO doesn’t work without quality content — but quality isn’t just about length or keywords. It’s about clarity, structure, and relevance.

We review your existing content to identify what’s working, what’s confusing, and what could be improved to better match search intent. That includes checking for duplicate topics, keyword misuse, thin content, and missed opportunities to answer real user questions.

We also assess formatting and readability — are your pages easy to scan? Do they guide the reader? Do they highlight what matters most?

Based on our findings, we provide practical recommendations to refine, consolidate or expand your content so that every page serves a purpose — and gives search engines a clear reason to rank it.

When your content is clear, helpful and aligned with user intent, it does more than rank. It converts.

Link building that builds trust and rankings

Link building: authority that grows over time

Links are still one of Google’s strongest ranking signals — but it’s not about quantity. It’s about context, quality, and relevance.

We create Google-friendly links to the right pages on your site, helping search engines interpret them as “votes of confidence.” This strengthens your content’s perceived authority and improves your chances of ranking.

At Pulse, we use advanced tools and AI-assisted strategies to assess how internal and external links are helping (or hurting) your visibility. Then, we build a plan that supports both page-level performance and overall domain authority.

From fixing broken links to improving internal linking structure and earning backlinks from credible sites — our goal is to help Google understand your content faster and trust it more.

Get found by people near you with Local SEO

Boost your local visibility with strategic Local SEO

If your customers are nearby, your SEO strategy should be too. Local SEO helps your business appear in front of people searching in your area — whether they’re on Google Maps, mobile search, or voice assistants.

We optimise your website for location-based queries and ensure your business information is consistent and visible where it matters most.

Google Business Profile optimisation: We fine-tune your profile to stand out in local search results and Maps.
NAP consistency: We audit and correct your business Name, Address, and Phone Number across directories and platforms.
Local content and landing pages: We help you rank for local keywords by creating pages tailored to your service areas.
Review strategy: We help you generate and manage customer reviews — a key trust signal for local search.
Local link building: We identify opportunities for backlinks from relevant local sites and directories.

Our local SEO strategy doesn’t just improve your visibility — it brings more foot traffic, more phone calls, and more qualified leads from people ready to buy in your area.

Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

See Google Reviews Watch testimonial videos

After experiencing a drop in website traffic due to increased competition and a lack of marketing focus, this client engaged Pulse Agency for support. Over five months, Nicolas developed and implemented a tailored strategy covering SEO, PPC, and social media. His proactive approach, ongoing optimisation, and dedication delivered strong results. Highly recommended for digital marketing expertise and commitment to success.

Guy Mitchell

Flatmates Finders - CEO

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“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Max King

CEO of Auscare Support - NDIS provider in NSW

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Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

Ralph Silverman

Owner at Vitajuwel Australia

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“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”

Joel Chapman

Owner at Chapman Solicitors

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Some of the companies that trusted us

Why Pulse Agency?

Very few agencies can offer all these things at once.

A strategy-first approach. We don’t rush clients into a one-size-fits-all strategy. We look closely at each specific challenge before proposing solutions – not the other way around.
A personalised service that puts the client’s business and customers at the centre of the strategy.
Critical thinking that seeks to understand your customers as more than users, gaining insights into their needs and motivations.
A campaign that generates rich data that can tell you more about your business and its customers, helping you set and achieve new goals.
A commitment to building your business. We don’t focus on the superficial wins, but on how your online presence can really connect you with your customers.
Reasonable pricing. Our business model is designed to keep your costs down while delivering a premium service.
Relationships that last for years. Many of our clients have come to see us as strategic partners who are as committed to their success as they are.

Positive: Professionalism, Quality,
Responsiveness, Value

Ralph Silverman

Owner at Vitajuwel Australia

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“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”

Joel Chapman

Owner at Chapman Solicitors

Read case study

Welcome to Pulse Agency!

Our evidence-based marketing approach ensures your SEO, Google Ads, and lead generation tactics align with your unique business goals. Say goodbye to a one-size-fits-all approach and hello to tailored solutions that drive real results.