With the right Google and PPC team, you'll gain consistent sales and insights to grow your business.

Search ads represent a huge opportunity for your business as it is the only form of advertising where ads that are shown are related to what people are actually searching for.

This matching of intent and context i.e a user searches for an ice cream shop based in St Kilda, Melbourne offers unbelievable opportunities to communicate to users at the right time with the right offer.

Our deep knowledge of search marketing (both organic and paid) will help you find all the opportunities in search, display youtube and the Google display network.


Our holistic approach takes Google’s opportunity as a whole.



Pulse believes in smart marketing that drives sales and delivers intelligence to grow your business

Pulse is a Google certified partner, and a Bing Accredited Professional. which means that every year we re-qualified by passing a range of tests that measure our understanding of the latest tools. You may rest assured that we are up to date on the latest cutting-edge methods for leveraging the power of online ads.

As part of our Google AdWords services, we include:

A thorough keyword research to understand how your customers search for your product

If you want to reach your exact target audience to create brand awareness, get more leads and boost website traffic and sales, you need to use the right keywords.

If the customers are not searching for your product using the phrases you target, then your campaign will not be successful. If you target the wrong keywords, you could end up spending lots of money with little to no conversions

Create a buyer persona for your company.

Our buyer persona mapping considers your client’s pain points and gains, the difficulties they are attempting to solve, and how your product or service might assist them.

Before you launch an SEO campaign, you must first understand who your customers are, what they want, and how to provide the solution using intelligent insights, content, and images.

A solid customer profile allows you to better address your customers and prospects with a mess age that will resonate with them more than if you hadn’t taken the time to consider them in the first place.

Do you need to track how many calls have been made to a given business branch? Or perhaps how many things are sold in a particular region? Our tracking and measurement system considers all of your company’s diverse goals, tools, and processes to present the information as accurately as possible with the amount of detail required by your team.

We constantly monitor your campaign’s performance.

To ensure your ads continue to bring great ROI, we constantly monitor your campaign’s performance and make the necessary adjustments (decrease the under-performing ads, boost budgets of top-performer ads, and start new campaigns based on pre-set performance triggers, etc.).

Simplified data shows you what you need to know to gain essential insights and improve your business.

Our business reporting can incorporate data from your call monitoring software, CRM, or just tell you the outcomes you want to see for specific campaigns.

All campaigns have numerical objective values based on past data analysis or business goals communicated with you at the beginning of the campaign.

CRO - conversion rate optimisation

Our process is methodical, and we come up with ideas based on insights from user behaviour data and engagement metrics like bounce rate, time on page, and conversions.

We use systems like Hotjar to look at how users move around your landing pages and figure out what they are interested in and where they are having trouble.

We ask some of the following:

Are people finding what they want easily?

How does the speed of a landing page affect how users behave?

Does the unique value proposition adequately describe the service or product?

Are the calls to action clear and enticing?

We offer professional, customised services focused on growing your business

Some of the companies that trusted us

Latest review


“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Max King

CEO of Auscare Support - NDIS provider in NSW)

Why Pulse Agency?

Very few agencies can offer all these things at once.

  • A strategy-first approach. We don’t rush clients into a one-size-fits-all strategy. We look closely at each specific challenge before proposing solutions – not the other way around.
  • A personalised service that puts the client’s business and customers at the centre of the strategy.
  • Critical thinking that seeks to understand your customers as more than users, gaining insights into their needs and motivations.
  • A campaign that generates rich data that can tell you more about your business and its customers, helping you set and achieve new goals.
  • A commitment to building your business. We don’t focus on the superficial wins, but on how your online presence can really connect you with your customers.
  • Reasonable pricing. Our business model is designed to keep your costs down while delivering a premium service.
  • Relationships that last for years. Many of our clients have come to see us as strategic partners who are as committed to their success as they are.

At Pulse, we don’t stop at delivering new customers and driving sales.
Our campaigns will allow you to better understand your business and
customers, generating data that helps you plan for sustained growth.

Why our Google ads services are different

CRM integrations

We put ourselves in our
customers shoes

We ask our marketing specialists to place themselves in the shoes of your clients. This philosophy helps us develop strategies and visual assets that are relevant and interesting to your customers, so that your brand can put its best foot forward.

CRM integrations

A strategy
first approach

Strategy is everything with pay-per-click advertising. Our framework focuses on documenting and challenging preconceived ideas and assumptions to get the best possible outcome for your business. This tactical approach relies on data, carefully measured metrics and a methodical attitude.


Extensive lead measurement methodology

Our measurement methodology allows us to optimise campaigns to a highly detailed level. Our services aim to record every stage of a lead. We record phone calls to your business, and then use our CRM integrations to pair these calls to sales which provides valuable insight throughout the entirety of the lead generation process.


Customer intelligence dashboards & modelling growth

Can’t see the forest for the trees? Our customer intelligence dashboards collect and record all meaningful touch points that your customers engage with. With this significant data, we can create business reports that model growth for your brand and keep your path forward clear.

A few clients we’ve been fortunate enough to work with