Creating buyer personas is essential for any business: if you don’t know who you’re targeting, how can you possibly expect to connect with them and convert them into buyers?

So, before doing anything, complete your buying personas with detailed descriptions including identifying characteristics (age, gender, location, motivations, interests, beliefs, and emotional responses). Be as specific as possible. You can even use names and photos for your ‘imaginary” characters.

A concrete buyer persona helps you better understand your customers and prospects so you no longer have to guess about what they might like, want, need, or respond to.