Facebook Marketing
As part of our Facebook Marketing services, we include:
We consider this initial analysis necessary for detecting possible campaign setting errors and further optimisation opportunities
This includes choosing the right marketing objective (brand awareness, reach, traffic, engagement, video views, lead generation, messages, conversions…), audience targeting, ad placement choice, budget and schedule setting, ad creation (image ads, video ads, carousel ads, slideshow ads, collection ads etc).
We understand that some ads work and some simply don’t. This is why we always test new ads and compare results with our previous ads, so we can see what is the impact on the metrics that matter most to us. There is no general rule for Facebook & IG ads, you just need to know what works for your particular audience. And there is no better way to do this than split testing.
To make sure your Facebook/IG ads continue to bring great ROI, we constantly monitor your campaigns’ performance and make the adjustments we consider necessary (decrease budget of under-performing ads, boost budgets of top-performer ads, start new campaigns based on pre-set performance triggers etc).
It is important to report campaign results so that you can monitor the progress of the most important KPIs. Based on the reported results, we can make changes to optimize ad performance to make the most out of your budget.
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