Facebook ads

We manage a range of campaign types across Facebook and Instagram (Meta), matching the format to your business goals and funnel stage.

• Traffic & engagement campaigns: Drive visits, post interaction and video views to warm up new audiences.
• Lead generation: Collect leads directly from the platform using Facebook’s built-in forms.
• Sales & conversion campaigns: Optimised for purchases or signups, whether via your website or a landing page.
• Catalogue & dynamic ads: Show personalised product recommendations based on past behaviour or interest.
• Retargeting: Bring back visitors who’ve interacted with your site, videos or posts.

Whether you’re launching something new or scaling what’s working, we’ll choose the right campaign mix to drive real business outcomes.

Meta’s ad platform gives you powerful targeting capabilities — but only if you know how to use them properly. We build and refine audiences based on:

• Demographics, interests, behaviours and locations
• Website activity via Facebook Pixel
• Video views and social engagement
• Customer lists (email or CRM integrations)
• Lookalike audiences based on your best customers

We also layer in exclusion rules and funnel-based segmentation to make sure your budget is only spent on the right people, at the right time.

If you’re not measuring the right metrics, you’re guessing. We set up the Facebook Pixel, Events API and conversion goals so you can track what really matters — from purchases to form completions and phone calls.

Then we report on it clearly, showing you where your budget is going, what’s working, and how we’re improving results over time. No confusing spreadsheets. Just insights that matter.

Great creative doesn’t just look good — it performs. On platforms like Facebook and Instagram, where attention spans are short and competition is high, your ad creative has to do more than follow brand guidelines — it needs to connect with the right people, fast.

At Pulse, we combine visual storytelling, conversion-driven messaging and a deep understanding of audience behaviour to create ads that stand out and convert. Every visual and every word is backed by data, tested in real conditions, and optimised based on real-world performance — not guesswork.

We work with a variety of formats including static images, videos, carousels, instant experiences, and user-generated content-style creatives, choosing what fits your goals and brand voice best. Our approach balances consistency with experimentation, always learning what resonates with your audience.

And because creative fatigue is real, we plan for it — producing multiple variations and rotating them strategically to keep your campaigns fresh, engaging and profitable over time.

Effective campaigns start with understanding who you’re actually speaking to. That’s why we take the time to map out your buyer personas before a single ad goes live.

We dig into your audience’s motivations, challenges, goals and behaviours — not just demographics — to build a strategy that aligns with how they think, what they want, and how they make decisions online.

This process informs everything: from messaging and creative to campaign structure and targeting. Whether your audience is made up of first-home buyers, retail customers, business owners or local service seekers, we shape campaigns that resonate and convert — not just reach.

And because no two businesses (or buyer journeys) are the same, we tailor every strategy to fit your funnel, your product or service, and your growth goals. Data guides us, but human insight leads the way.