Category Archives: SEO

Content Marketing, Link Building, SEO, Social Media

How to get attention in the content shock era

If you are looking for shares and links, research suggests that the manner and form of the content seem to matter almost as much as the content itself. There are some forms that, although popular amongst content producers online, do not really appear to get the attention that must have been desired. Meanwhile, other formats undoubtedly hold […]

February 15, 2016
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Content Marketing, SEO, Uncategorized

How to do a content audit

For the purpose of this article, we will limit ourselves to content found online. Thus, in web publishing terms, a “contact audit” is simply the process of looking at elements of information found on a particular website. Content audit vs content inventory A content audit is analogous to an income tax audit: both are methods […]

November 10, 2014
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Link Building, Local SEO, SEO

Stop the Pointless Clicks Now

There used to be a community interaction between blogs and writers that was an excellent exchange of information, dedicated work, and professionalism. It took the shape of “guest blogging” and was all about writing guest articles for a neighbouring site in the hope that the audience would become aware of something new and spread the […]

September 11, 2014
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Local SEO, SEO

Hummingbird and the future of search engine optimisation

This week Google announced that Hummingbird, the largest upgrade to it’s search algorithm since 2001, has been live for “a few months”. Where Panda was focused on content and Caffeine improved on speed, Hummingbird is at it’s heart an update which attempts to address semantic search. Every SEO company in Sydney tuned in to read the details of this latest […]

August 03, 2014
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SEO

10 ways Google Plus can help you leverage authorship

Have you heard of Google Authorship? It’s a remarkably simple change in search engine algorithms that associates online content with individual creators. As of 2012, Authorship has already begun to change the face of Internet publishing by searching for real people, not just web pages. As such, it offers producers a unique chance to maximise social […]

September 30, 2013
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social-signs
SEO

Social signs do matter in SEO

A month ago we started working for the local Sydney office of an international software publishing company. Their rankings were pretty good for a lot of long-tail keywords and their Adwords campaign had been working pretty well due to the high-quality score most of their keywords had. The site also was pretty good, super optimized […]

July 05, 2013
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Google Penguin, SEO

Google Penguin has hit Australia

How to recover and get back on track Did you see a massive 30%+ drop in traffic to your website starting from 24th April? If so, I’m sorry to say that Penguin, Google’s latest anti-spam algorithm, has hit you. Let’s face it, before the Panda and Penguin algos were launched, SEO (or at least the […]

December 21, 2012
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Link Building, SEO

The Google Disavow tool – Are we in charge of our own link profiles?

It all commenced with Bing: yes, Bing launched the same tool around 3 months ago and the whole SEO world went mad. After reading many posts (please find the list below) and attending many webinars, particularly one from SEO Samurai co-hosted by the SEO legend Leslie from SEO Fast, we have a few things to […]

October 01, 2012
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