How to choose the best digital marketing channel for your small businessss

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. Selecting the most appropriate channels to reach the right audience requires lots of research time, as well as in-depth marketing, digital communication and business management expertise. Considering the multitude of choices available, even the most […]

Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boost organic traffic, it is […]

The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed the way we used to travel, buy, work or interact with the others. And, with no clear time-frame for getting back to “normal”, the only thing we can do is adapt to a “new normal“. After more than […]

Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]

What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content.  Structured data is a piece of code written in a specific format, so that search engines better read it, understand it and use it to display search results in one […]

Business owners need to think bigger when it comes to local SEO because it’s a tight market. The problem is that SEO strategies are often layered and complex. It’s not enough to list the company in directories and forget about them, for instance. You must target key directories to get the best results and optimise […]

Even if you are brand new to SEO optimising your website/blog, I am sure you have already read many materials on internal linking. Most major digital marketing websites/blogs have published numerous articles about this topic, and many SEO specialists have expressed their opinion about it in vlogs, conferences, articles and others. However, as I was holding a presentation the other day in […]

Last week, I decided to get back to the basics of SEO: analyse my competitors backlinks profiles, a task that I have to say is not done by many SEOs these days at least not as much as they say. One of the most important key-phrase in our niche is ‘’SEO company Sydney’’ due to […]

A few months ago, a local upholsterer approached us, looking for help with their internet marketing strategy and SEO. The task seemed pretty difficult. The website was very nice, but it was the least SEO-friendly website possible: all in javascript, almost no text at all, simply very hard. To solve this problem, we created a plan […]

People are limited. We cannot be all things to all individuals, and sometimes you don’t know what you don’t know. When you don’t have the right insights, your business and website will not run optimally. One of those ‘below the radar’ insights of useful websites is good link building. Too many businesses just do not understand […]