Category Archives: SEO

Digital channels infographic
Content Marketing, Digital Marketing, Digital Marketing Channels, Facebook, PPC, SEO

How to choose the best digital marketing channel for your small business

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. Selecting the most appropriate channels to reach the right audience requires lots of research time, as well as in-depth marketing, digital communication and business management expertise. Considering the multitude of choices available, even the most […]

May 05, 2020
Comment (0)
Content Amplification, Content Marketing, SEO

Creating a winning content strategy for both customers and search engines

Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boost organic traffic, it is […]

April 29, 2020
Comment (0)
marketing in Corona Virus
Corona Virus, Digital Marketing, SEO

Marketing in the Age of Coronavirus

The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed the way we used to travel, buy, work or interact with the others. And, with no clear time-frame for getting back to “normal”, the only thing we can do is adapt to a “new normal“. After more than […]

April 03, 2020
Comment (0)
Google bert
Content Marketing, SEO

From Rankbrain to BERT, or the evolution in Search

Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]

March 20, 2020
Comment (0)
Semantic SEO, SEO

How to talk to robots: Semantic SEO and the new WordPress blocks are here to help What is semantic markup

What is semantic markup We call semantic markup the method of writing and structuring HTML code in such a way that it reinforces the meaning of the content.  Structured data is a piece of code written in a specific format, so that search engines better read it, understand it and use it to display search results in one […]

October 20, 2019
Comment (0)
Local SEO, SEO

9 Things You Should Do To Boost Your Local SEO – updated

Business owners need to think bigger when it comes to local SEO because it’s a tight market. The problem is that SEO strategies are often layered and complex. It’s not enough to list the company in directories and forget about them, for instance. You must target key directories to get the best results and optimise […]

February 23, 2019
Comment (0)
Link Building, SEO

How Important is Internal Linking for SEO?

Even if you are brand new to SEO optimising your website/blog, I am sure you have already read many materials on internal linking. Most major digital marketing websites/blogs have published numerous articles about this topic, and many SEO specialists have expressed their opinion about it in vlogs, conferences, articles and others. However, as I was holding a presentation the other day in […]

June 19, 2018
Comment (0)
Case Studies, Link Building, SEO

Analysing your Competitors’ Backlinks – a Case Study

Last week, I decided to get back to the basics of SEO: analyse my competitors backlinks profiles, a task that I have to say is not done by many SEOs these days at least not as much as they say. One of the most important key-phrase in our niche is ‘’SEO company Sydney’’ due to […]

September 04, 2016
Comment (0)
Case Studies, Link Building, Local SEO, SEO

How NAP citations influence Local SEO – A case study

A few months ago, a local upholsterer approached us, looking for help with their internet marketing strategy and SEO. The task seemed pretty difficult. The website was very nice, but it was the least SEO-friendly website possible: all in javascript, almost no text at all, simply very hard. To solve this problem, we created a plan […]

July 23, 2016
Comment (0)
Case Studies, Link Building, SEO

How great link building works – An SEO case study

People are limited. We cannot be all things to all individuals, and sometimes you don’t know what you don’t know. When you don’t have the right insights, your business and website will not run optimally. One of those ‘below the radar’ insights of useful websites is good link building. Too many businesses just do not understand […]

July 23, 2016
Comment (0)

Brief us now

Tell us a bit about your project and we will get back to you shortly.