Pulse Agency

Hi, I'm Nico (Nicolas Pustilnick Colombres), founder of Pulse Agency. I help businesses grow through strategic digital marketing — combining SEO, Google Ads, Facebook Ads, and Web Design to generate measurable results. On this page, you’ll find articles where I share insights on performance marketing, content strategy, lead generation, and how to make digital work — especially for local businesses and specialised industries. Thanks for reading. I hope you find something useful and actionable.

Are We Going to Do All Our Buying Through Chatgpt Instead of Google?

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5 days ago

The other day, I saw a quick LinkedIn comment that caught my attention: “Chatgpt is better than Google for product searches.” At first, I chuckled. Sure mate. What’s next, Bing for music? But the timing was oddly perfect. I needed a webcam. The one I had—some sad, plastic thing I must have panic-bought during lockdown—was […]

Small business, big AI: Why it’s your time to shine

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2 weeks ago

Just a few years ago, I wouldn’t have recommended AI marketing to a small business owner. The tools were expensive, complicated, and designed for corporations with enormous budgets. But recently, something remarkable happened: tools like Chatgpt, Perplexity, Gemini, and other affordable platforms appeared. Suddenly, the playing field shifted dramatically. Small businesses can now easily afford—and […]

A complete guide to selecting the right marketing channel for your business

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3 weeks ago

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.

SEO for NDIS: how Australian providers can grow online ethically and effectively

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1 month ago

If you’re an Australian NDIS provider, you’ve probably asked yourself: is it worth investing in SEO? With more families turning to Google to search for support services, your online presence isn’t a luxury—it’s a necessity. SEO, or search engine optimisation, is about helping your website appear when someone types in something like “NDIS support coordinator […]

How to do keyword research using ChatGPT and Google Sheets: practical guide for smarter marketing

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1 month ago

Keyword research is planning, not just optimisation.   Keyword research isn’t just a tool for SEO specialists or Google Ads experts. It’s a way to understand how people talk about your services, what language they use, what they’re looking for, and where the demand really is. Or Google Ads experts. It’s a way to understand […]