How to Create a Customer Journey Map (and Increase Conversions)
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3 years ago
The other day, I ran into Peter, an old friend I hadn’t heard from for over a decade. He was interested in cooking more than anything else; he dropped school at 14 and used to work in small restaurants and pubs to make a living. I always thought he was intelligent and had great ideas, […]
A complete guide to selecting the right marketing channel for your business
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3 years ago
Nicolas Pustilnick Colombres
Content Marketing Digital Marketing Digital Marketing Channels Facebook PPC SEO
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.
How to Overcome Facebook Ad Fatigue
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3 years ago
You have put a lot of time and effort into creating a good Facebook and watched it exceed all your expectations, only to find that a short while later, it’s not driving results anymore… Why is this happening, and what can you do about it? With so much talk lately about Facebook ad fatigue, we […]
Why does your small business need to start using call tracking software?
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4 years ago
Contrary to some digital marketers’ opinion, call volumes are presently on the rise, with phone calls remaining a key channel for leads and sales across industries. While some specialists consider call tracking a tedious and mostly unnecessary task, skilled marketers are aware of the importance of collecting information about each call. If you own a […]
How To Run a Comprehensive Content Marketing Audit
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4 years ago
[wl_faceted_search] Although it may seem easy at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. However, with over 4.4 million content pieces published daily, obtaining substantial growth through content marketing has become almost impossible without continuously analysing and optimising your content. Periodically performing […]