Understanding audiences, a critical step to master your digital marketing campaigns
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4 years ago
AI-based Tools that will help understand your audience’s needs and interactions No matter how good or bad your products or services are, they become useless if you fail to present them to the right audience. This is why the first step a marketer should take before launching any campaign is to ensure they truly […]
Are Hashtags Important? Why?
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4 years ago
Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a particular theme or that contain specific content. It is created by including the symbol “#” before a word or word combination without spaces. The pound symbol—an octothorpe—was initially used to mark numbers. The first use […]
Creating a winning content strategy for both customers and search engines
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4 years ago
Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boosting organic traffic, writing […]
Marketing in the Age of Coronavirus
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4 years ago
The Coronavirus pandemic is reshaping society as we speak. The major world crisis we are facing has already changed how we used to travel, buy, work or interact with others. And, with no precise time frame for returning to “normal”, we can only adapt to a “new normal “. Over one-quarter of the world’s population […]
From Rankbrain to BERT, or the evolution in Search
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4 years ago
Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]