Web Design & Development

We don’t start with colours. We start with what the site has to do and who it’s for.

A discovery session covers your goals, your customers, the services that matter most and anything the site has to connect to. From there we plan the page structure and the route someone takes from landing on the site to getting in touch. Then we build wireframes in Figma, simple layouts of the key pages, so you can approve the structure before any visual design starts. It saves a lot of rework.

1. Discovery. Goals, audience, services, content and integrations.
2. Structure and wireframes. Page plan and Figma wireframes for review and sign-off.
3. Design. The key pages first, then the rest of the site.
4. Build. WordPress or Shopify, with content, forms and integrations.
5. Test. Phones, browsers, forms, tracking, speed and redirects.
6. Launch and follow-up. We watch tracking and search data after launch and fix what comes up.

Most of the design work is about clarity. Headings that say what the page is about, text people can actually read, real photos where possible, proof close to the claims, and buttons that say what happens next.

We design mobile layouts from the start rather than treating them as a smaller version of the desktop page. Navigation, forms and calls to action get tested on a phone, with a thumb. We also keep accessibility basics in mind: contrast, text size and forms that are easy to fill in.

Most of our sites are built in WordPress. Some are built with Elementor so your team can edit pages easily; others need more custom development. Either way, we add what the business needs, such as booking tools, forms, integrations and content hubs, and leave out plugins it doesn’t use.

For Impact Studios, that meant connecting WordPress to their podcast platform and building a custom widget for their episodes.

The aim is a site your team can update without calling a developer for every change.

For online stores, we usually recommend Shopify. We set up and customise the theme, structure products and collections, choose the apps and configure checkout, so the store is easy to run day to day. Product pages get the same care as service pages: good photos, the details buyers look for and a clear path to checkout.

Redesigns often stall on content. The design is approved and then everyone waits for the service pages. We help plan what each key page needs to answer and in what order, and can write or edit the core pages with you.

We also build landing pages for campaigns: one page, matched to the ad, with one obvious next step. That work ties in with our lead generation service, and we adjust pages based on the enquiries they actually produce.

Every site we build is set up to be crawled and indexed properly: clean page structure, headings, page titles and descriptions, internal links and a sitemap.

Redesigns need extra care. Before launch we map old URLs to new ones with redirects, so pages that already rank or have links pointing to them don’t simply disappear. A rebuild can still cause some movement in rankings, but planning the move reduces the risk. For ongoing search work, see our SEO services.

On speed, the practical work is sizing and compressing images, cutting scripts and plugins the site doesn’t need, setting up caching and testing on real phones. Heavy sliders and effects that look good in a meeting usually get cut.

A new site is the best time to fix tracking. We set up GA4 and Google Tag Manager so form submissions, phone clicks and bookings are counted properly, and test them before launch.

Where your CRM or booking system supports it, forms can send enquiries straight into it with the page and source attached.

After launch, we can continue looking after the site if you need us to:

• Platform and plugin updates
• Backups and security fixes
• Uptime and speed checks
• Small content edits and new pages

You deal directly with the people who built the site. Where it makes sense, we also look at how visitors use it and make small improvements over time, rather than waiting for the next redesign.

How much does a website cost?
It depends on the number of pages, the functionality and how much content needs writing. We give you a scope and quote after discovery.

How long does a website take?
It depends on the size of the site and how quickly content and feedback come through. We’ll give you a realistic timeline once the scope is agreed.

WordPress or Shopify?
WordPress for most service businesses and content-heavy sites. Shopify for most online stores. If you’re unsure, we’ll recommend one and explain why.

Will we lose our Google rankings if we redesign?
Planning the move keeps the risk low. We map redirects and keep the pages that matter. Some short-term movement is normal, and we monitor it after launch.

Can we update the site ourselves?
Yes. We build sites so your team can change text, images and posts without a developer, and show you how.

Do you work with Wix or Squarespace?
Most of our builds are in WordPress or Shopify. If you’re on Wix, Squarespace or another platform, we’ll first work out whether it makes sense to improve what you have or move.

Site looking dated, hard to update or not producing enquiries? Book a call. We’ll look at what you have and tell you whether it needs a redesign or a few targeted fixes.

Book a call