Getting found in search is no longer just about ranking for a list of keywords.
Pulse helps Sydney and Australian businesses improve their visibility in Google and AI search, with SEO work focused on the pages, technical issues and authority signals that actually affect enquiries.
That includes traditional SEO, local search and the newer ways businesses are being discovered through Google AI Overviews, ChatGPT, Gemini and other AI tools.
The strategy is led by senior people, and reporting focuses on what search is contributing to the business, not just movements in rankings.
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Common SEO problems we help solve
- Traffic has dropped and nobody can clearly explain why
- The homepage ranks, but important service pages do not
- Competitors dominate local search
- A website rebuild caused rankings to fall
- SEO is happening, but nobody can connect it to enquiries
- AI tools describe the business vaguely or recommend competitors instead
What our SEO services cover
Technical SEO
Fix the technical issues that stop search engines from crawling and understanding the site properly.
What’s included
- Crawl and indexation
- Canonicals
- Site structure
- Performance
- Schema
- Migrations
- AI crawler access
Content & Search Strategy
Build and improve the pages people are actually looking for.
What’s included
- Keyword research
- Page mapping
- Content improvement
- Cannibalisation
- Buyer questions
- Service-page strategy
Local SEO & Authority
Improve local visibility and strengthen the reviews, links and mentions that build trust.
What’s included
- Google Business Profile
- Reviews
- Local signals
- Relevant links
- Mentions
- Digital PR and expert commentary
AI Search & GEO
Help AI tools understand, reference and recommend the business more accurately.
What’s included
- Entities and brand consistency
- Citable content
- Third-party mentions
- AI crawler access
- AI visibility measurement
How we work
- Audit. We review the site, rankings, content, competitors and current search visibility.
- Priorities. We work out what is worth fixing first and which pages should target which searches.
- Implementation. We make the changes directly or work with your developer.
- Review. We track visibility, traffic and enquiries and adjust the priorities as the data changes.
Typical deliverables: technical priorities · keyword and page map · content recommendations · on-page improvements · local SEO actions · authority opportunities · monthly reporting
Reporting focuses on visibility, traffic and, where the data allows it, enquiries, calls and CRM outcomes.
SEO and AI search are now part of the same problem
People now move between Google, AI Overviews, ChatGPT, Gemini, reviews and websites before choosing a supplier. The fundamentals still matter. Pages need to be crawlable, useful and authoritative.
AI search adds another layer. Generative Engine Optimisation, or GEO, is simply the name often given to this part of the work. We don’t treat it as a separate trick.
There are no guaranteed positions in ChatGPT, Gemini, Perplexity or Google’s AI answers. Anyone promising them is selling certainty that doesn’t exist.
Who we work with
As an SEO agency in Sydney, we work with: Professional services · NDIS and health · Education · Not-for-profits · Property and trades · Ecommerce
