In order to attract specialised investors interested in the firm, Pulse built a set of methods to optimise the brand’s SERP, or what Google displays when users input MMJ group. We also created a series of highly targeted Linkedin advertisements campaigns.
In order to assist Google better understand the brand and all of its subsidiaries, Pulse was able to optimise the brands knowledge panel. See below
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As a result of the brand SERP optimization and other SEO implementations, the organic search traffic from Australia grew by 16,51% in 3 months.
Linkedin targeting:
Pulse proposed targeting users that match the company’s buyer persona using Linkedin lead ads, resulting in a 10% conversion rate.
Results
Organic traffic (3 Months) = +16,51%
Conversion rate = +10%