Creating a winning content strategy for both customers and search engines
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4 years ago
Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boosting organic traffic, writing […]
From Rankbrain to BERT, or the evolution in Search
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5 years ago
Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]
Effective marketing techniques : Content Amplification
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5 years ago
Analysing the traffic sources for our client’s websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. Given the most recent changes in digital marketing, we concluded that we would miss lots of valuable traffic, […]
How to get attention in the content shock era
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9 years ago
How to Get Attention in the Content Shock Era If you’re seeking shares and links, research indicates that the manner and form of the content are almost as important as the content itself. Some popular content forms among online producers do not garner the desired attention, while other formats stand out as champions. Research […]
Is your content marketing up to your business goals?
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9 years ago
In the current-day social media age, every business is a publisher, and all they need is a continuous flow of great content. It comes easily to say than doing! If you are always striving for creating the content that will have a lasting impact on your audience over social media and distinguish you from the crowd, […]