Pulse Agency

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Social signs do matter in SEO

July 5, 2013

A month ago we started working for the local Sydney office of an international software publishing company.

Their rankings were pretty good for a lot of long tail keywords and their Adwords campaign had been working pretty well due to the high quality score most of their keywords had.

The site also was pretty good, super optimized (meta titles, descriptions, bullet points, anchor texts and all the rest where in place) the only missing items were micro data and authorship mark-up.

 

The Challenge

While working on organizing the link building campaign which presented a lot of opportunities due to lack of link building activities done in the past (and therefore no bad footprint or black hat inherited) we started sharing the clients products and services via our Twitter account.

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The use of the right keywords, the proper hashtags and using our own account which is topically related to our clients products and services, brought some good results (still increasing); 8 retweets and 67 favorites and a good number of clicks towards our client’s website.

The Solution

 

We were really surprised, when we received Moz’s ranking update the keywords mentioned in the tweet (only 1 tweet): flipbook software, flipbook, flip-book software and flip-book have been pushed up the Google rankings, in fact the whole group of keywords have risen up the rankings.

Please see below Moz’ ranking report.

flipboard

Please note we don’t claim that by getting a few retweets any page will rank better. In search, it is all about a combination of factors. In this case the client’s keywords were already ranking at least on the fourth page, the domain metrics were good and the site was well optimised. The social component added authority to this particular page and the rankings showed this fairly quickly.

 

How use to twitter to increase social signs:

1-Use an account which is topically related to the client’s products and/or services, or at least has followers which are or were
interested in them at some point.

2- Try to use accounts which have good Social Authority, this post explains really well about Social Authority .

3- The use of proper hashtags is very important. Research what hashtags are relevant to your locality and product/service. There is
no point using hashtags that aren’t targeted.

4- Engage with your followers, don’t just post about your own interests, be part of the conversation by commenting, tweeting, etc.

Results



Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

See Google Reviews Watch testimonial videos

After experiencing a drop in website traffic due to increased competition and a lack of marketing focus, this client engaged Pulse Agency for support. Over five months, Nicolas developed and implemented a tailored strategy covering SEO, PPC, and social media. His proactive approach, ongoing optimisation, and dedication delivered strong results. Highly recommended for digital marketing expertise and commitment to success.

“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”