SEO vs PPC: Which is the smarter choice for your business?
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1 day ago
SEO vs PPC: Which is the smarter choice for your business? SEO vs PPC—which deserves your marketing budget? If you’re a marketer or small business owner, you’ve undoubtedly wrestled with this question. Let’s cut through the noise and clearly understand the strengths, weaknesses, and opportunities these two powerful digital marketing strategies offer. SEO and PPC […]
SEO for not-for-profits in Australia: how to grow your cause online
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1 day ago
For not-for-profits, standing out in search results is essential. A strong SEO strategy helps your organisation reach more people, raise awareness, attract donors, and engage volunteers. In this guide, we cover the most effective SEO techniques for Australian not-for-profits—focusing on visibility, trust, and engagement. Why not-for-profit SEO matters Search engine optimisation (SEO) helps people discover […]
2024: Google Ads is Changing – Are You Ready?
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6 months ago
Alright, let’s talk about 2024 and why it’s shaping up to be a massive year for Google Ads. You might’ve already noticed some shifts, and if you haven’t yet, don’t worry—you will soon. This year, Google’s rolling out some pretty major changes that are going to impact the way you advertise. Let’s break them down […]
The Future of Backlink Analysis: Leveraging ChatGPT and SEO Platforms
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10 months ago
The Future of Backlink Analysis: Leveraging ChatGPT and SEO Platforms Introduction Analysing your competitors’ backlink profiles is a crucial aspect of SEO that provides valuable insights into successful link-building strategies. Traditionally, this process involved manually examining backlink data using tools like Ahrefs, Moz, and SEMrush. However, with the advent of advanced language models like ChatGPT, […]
The Art of Explanation: Strategies for Effective Communication
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10 months ago
Many products and services struggle to gain traction because their owners fail to explain them to prospective users. One of the most underrated yet powerful tools in marketing and sales is the art of adequate explanation. This was a key realization for Lee LeFever, founder of Common Craft and author of the book “The Art […]