The challenge was to improve the campaign’s performance without increasing the ad spent.
1-We worked on optimizing each landing page, creating more targeted ad campaigns (matching ads with each landing page content) and therefore matching the ads promise with the client’s expectations.
2- adding the right negative keywords to avoid spending in non-profitable keywords.
3- Bidding aggressively on the keywords that were part of the consideration-buying customer journey.
The results before and after
- Clicks: Before 99 After 188
- CTR: Before 2.5% After 3.9%
- Conversions: Before 5 After 14
- Conversion Rate: Before 5.1% After 7.4%
- Cost per conversion: Before $ 76.70 After $28.06
- Average Position: Before 2.3 After 2.9
- Average CPC: Before $2.09 After $ 3.87
Website stats September 2015