City/Region: Detroit, US.

Type of campaign: Google search

Task:
We were contacted by a Furniture rental company based in Detroit, US back in May 15 to take over their search campaign as the results were in their words ‘’very poor’’.

The Challenge

The challenge was to improve the campaign’s performance without increasing the ad spent.

The Solution

1-We worked on optimizing each landing page, creating more targeted ad campaigns (matching ads with each landing page content) and therefore matching the ads promise with the client’s expectations.

2- adding the right negative keywords to avoid spending in non-profitable keywords.

3- Bidding aggressively on the keywords that were part of the consideration-buying customer journey.

The results before and after

  1. Clicks: Before 99 After 188
  2. CTR: Before 2.5% After 3.9%
  3. Conversions: Before 5 After 14
  4. Conversion Rate: Before 5.1% After 7.4%
  5. Cost per conversion: Before $ 76.70 After $28.06
  6. Average Position: Before 2.3 After 2.9
  7. Average CPC: Before $2.09 After $ 3.87

Website stats May 2015
furniture_before

Website stats September 2015

furniture_after

 

Brief us now

Tell us a bit about your project and we will get back to you shortly.