A few months ago, a local upholsterer approached us, looking for help with their internet marketing strategy and SEO.
The task seemed pretty difficult. The website was very nice, but it was the least SEO-friendly website possible: all in javascript, almost no text at all, simply very hard.
To solve this problem, we created a plan based on their keyword research results, which first included local citations, Pinterest marketing and Google Local ads.
Last week I decided to get back to the basics of SEO: Analyse my competitors backlinks profiles, a task that I have to say is not done by many SEOs these days at least not as much as they say. One of the most important key-phrase in our niche is ‘’SEO company Sydney’’ due to the local factors and also the fact that it’s a keyword which is part of the prospecting or researching phase of the buying cycle, plus it has a good chunk of searches a month. My plan was pretty obvious, I did a search and took the first ranking result, a company that has ruled the first place for the key-phrase for at least 1 year – they must be doing something really cool. 1- I started analysing the classic stats, Domain authority and Page authority are normally correlated with good rankings, In this case the company have achieved 47/100 in Page authority (the home page), which is not bad at all, but the domain authority was actually pretty low. The next step was finding its Google Page rank, and I found it was a Page Rank 3, so a good results’ but far from great.
Continue Reading…
There used to be a community interaction between blogs and writers that was an excellent exchange of information, dedicated work, and professionalism. It took the shape of “guest blogging” and was all about writing guest articles for a neighboring site in the hope that the audience would become aware of something new and spread the information.
It was a reciprocal exchange that was win-win for audience and bloggers alike. But eventually this practice was emptied of its currency of quality and left in the dust. What once used to be a culture of guest blogging and shared social networking devolved into glorified advertising on a large scale.
The quality of writing declined sharply and guest blog entries only existed to get a blog’s name out there. There was no quality material attached to give people good reason to check out the person’s blog and the online community became saturated with vapid self-promotion.
