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The Content Code: Six essential strategies to ignite your content, your marketing, and your business
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business

3.86  ·  Rating details ·  232 ratings  ·  31 reviews
The most important marketing book of the year! Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond co ...more
Kindle Edition, 260 pages
Published March 11th 2015 (first published March 5th 2015)
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3.86  · 
Rating details
 ·  232 ratings  ·  31 reviews

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Josh Steimle
Sep 29, 2015 rated it liked it
It's a good book. Read it alongside Epic Content Marketing, Everybody Writes, Content Rules, and Content Inc.
Jay Ehret
Jun 16, 2016 rated it liked it  ·  review of another edition
Shelves: marketing
More of a collection of tips and best practices then a code. A book that will be more useful for the novice than the experienced content creator. But still a few good ideas and reminders of forgotten practices even for the pro.
Avtar Ram Singh
Jan 26, 2018 rated it it was amazing
I have tremendous respect for Mark Schaefer, someone who's a pragmatic marketing practitioner, but has also become a friend over the last few years. The Content Code needs to be picked up by anyone who has freshly ventured into marketing, is about to start working on content, has been working on content for the internet but hasn't seen success, or students wondering what this whole content marketing business is about.

It's an incredibly diverse and vast field, but Mark tackles almost all the sali
Jan 03, 2018 rated it really liked it
Shelves: adulting
Schaefer eschews most of the more rigid disciplines of SEO and instead focuses on how to create content that "ignites". Content that not only pleases people, but moves them in a real way. Figuring out a content strategy and how to best take advantage of Google algorithms are essential, but creating content that stands out from the noise of your competitors is another task entirely. This book goes a long way towards figuring out how to do that, at least to the best of your ability (there is some ...more
Syed Irfan Ajmal
May 21, 2017 rated it liked it
Most of the content is meant for beginner-level content producers and content marketers. It was less of a 'code' and more of a collection of tips. It didn't really share much on how these tips work to avoid 'content shock'. Still a good read if you are just starting out or if you want to know what some successful people are doing within the content world to advance their personal branding and business goals.
Brendan Ihmig
Mar 20, 2017 rated it really liked it
Shelves: business
This book offers great insight into digital content creation and marketing and makes for a great read for any blogger and/or business/commercial writer. The Content Code is not as extensive as other books on the subject but serves as a good companion read with other books such as Content Inc by Joe Pulizzi (Content Marketing Institute) or Guest Blogging Goldmine by Tom Corson-Knowles
Trevor Winsor
Jan 24, 2018 rated it liked it
Lots of practical tips and tricks to creating and igniting your organization’s content. From gathering an alpha audience to creating shareable content, this book will give you LOADS of ideas for giving your content legs and giving it a shot to reach the world.
Glenn Hansen
Nov 01, 2018 rated it really liked it
I'm a fan of Mr. Schaefer's ideas (though I wouldn't recommend his podcast - too much him trying to be funny and not enough sharing interesting ideas). And this book is filled with helpful ideas. I will keep it on my shelf for reference.
Brandon Stec
Jul 01, 2017 rated it it was amazing
The content code is a pillar in my marketing strategy and Mark does a terrific job of addressing challenges and sharing ideas of how to ignite your content. A great read for any marketer. One I will read again for sure.
Manan Younas
May 31, 2017 rated it it was amazing
Practical Insights

Author has chosen an analytical approach for arguments as to what works in content marketing and why . The book contains practical advise on where to start and how to "ignite" content . Very insightful and detailed .
Dmitry Boichenko
Feb 16, 2019 rated it it was ok
As every book that aims to describe a practice to a large audience, it rehashes itself and builds around the ridiculous metaphor.
Stephen Zakur
Feb 15, 2018 rated it it was amazing
Ignition. It’s all there is.

A must read for all those trying to demystify the building blocks of content marketing. Mark breaks it down into practical steps.
Chris Syme
Apr 22, 2015 rated it it was amazing
The Future of Social Media: The Content Code [Book Review]

I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited online attention span. Schaefer’s new book provides a road map for not only breaking through the noise, but building a long-term Alpha Audience that can help ignite your content regularly.

Terry Freedman
Something that concerned me for a long time was the fact that it seems to be getting harder and harder to generate much obvious response to blog posts or other content I published.

I say "obvious" because after a while I realised two things. First, my content was being shared, but privately. And secondly, that most other people were finding it hard to generate "shares" as well.

You can tell that that second one is the case, and probably the first one too, by looking at the number of shares enjoyed
Missy Reid
Apr 19, 2015 rated it really liked it
What I love about this book is that it's useful. The entire fourth chapter provides quick tips—things you can implement today—for igniting content. Aside from that section, there are other suggestions sprinkled throughout and loads of examples, many of which are taken from the author's personal experiences (and he's had plenty). But Schaefer does more than tell you how to ignite your content; he tells you why it's necessary. We all know about information overload and the importance of standing o ...more
Glenn Schmelzle
Jun 26, 2015 rated it really liked it
Writing a blog post just isn't enough anymore. With so much content vying for attention, creators have to have a strategy for getting their message to their intended content consumers. I've gone back to this book multiple times; it has tips on getting better reach with content - with a manageable amount of work.
He sums up content ignition in a hilarious acronym:
Brand Development
Audience and Influencers
Distribution, Advertising, Promotion, and SEO
Sharability embedded into each piece of c
Gordon Diver
May 16, 2015 rated it it was amazing
As with Schaefer's other works, there is much to like about this effort. The book is accessible to any skill level and addresses one of the greater issues with content creation today; how to get your audience to find your work. Highly instructive and useful. The reader has the opportunity to make immediate strides by implementing the tips included.

A must have on the bookshelf for any community manager, social media professional or those interested getting their message heard.
Kerry Broussard
Jul 16, 2016 rated it really liked it
Maybe because the book was about content, but I felt like I was reading a long blog and not a book at all. It is also written like a blog with short spurts of context. AND the book, as Schaefer mentions, essentially the long version of a popular blog he wrote in his recent past. With that being said, the book delivered some great advice and a solid platform for starting content creation.
Amy Allee
Jan 06, 2016 rated it it was amazing
It sat on my desk waiting to be read for a while, but once I started it, I read it pretty quickly. I took pages of notes, and will use a lot of the information found in the book in my strategies at work.
Jamie Ratermann
Dec 21, 2015 rated it it was amazing
I would highly recommend to content marketing amateurs and professionals alike.

Mark Schaefer brings content full circle, giving his insights and aggregating other thought leaders into key points. Book was an easy and interesting. I will continue to use it as a reference book in my industry.
May 09, 2015 rated it it was amazing
Good stuff. Mark is a smart dude. Nice blend of strategic thought and tactical suggestion. This book may not be the greatest fit for you if you work within the Enterprise, as the ideas he presents are comprehensive and work best in an un-siloed, integrated communications ecosystem.
Jan 23, 2017 added it
I'll definitely have to re-read because I need to take notes, but I really enjoyed this. Some of it feels a bit repetitive, but that's probably for the best. If you're going into marketing, communications, PR, copy/content work, social media, this is required reading.
Brendan Brooks
Jan 31, 2017 rated it really liked it
Shelves: business, non-fiction
Pretty good, concise, comprehensive, excellent reference
May 17, 2015 rated it it was amazing
Essential Content Marketing Strategy

This is the text book for the content marketer of the future. Read it. Read it again. Then give it to someone you want to be successful.
Apr 13, 2015 rated it it was amazing
Hay que leerlo!

Definitivamente un manual breve y sencillo sobre los DO's y DONT's en el marketing digital. Imprescindible lectura para cualquiera en el área.
Cezar Halmagean
Sep 21, 2015 rated it really liked it
Pretty good

The advice is pretty good, It's not exceptional but there is plenty of advice you can use. Overall I recommend this book or anyone involved with content marketing.
Elliot Hutchens
Sep 15, 2016 rated it really liked it
Great content but a lot of it was stolen from other leaders in the industry.
Jeffrey N. Hora
Apr 13, 2015 rated it it was amazing
Outstanding! While finishing this book I resolved to go through it again much more slowly and incorporate the concepts into a more personalized business plan. It's that good.
Reese Thomas Jr.
Jan 19, 2016 rated it it was amazing
How do you speak and engage with your audience, provide relevant content that helps. Great book to help you with that.
rated it liked it
Oct 08, 2016
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“The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.” 1 likes
“Business results on the web don’t come from content; they come from content that moves. Even if your content is great, there’s no guarantee it will rise to the top in an increasingly competitive world.” 0 likes
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