Content Optimisation
As part of our Content Marketing services, we include:
A thorough analysis of your existing content to understand how it responds to the needs and wants of your target users (personas).
Existing content optimisation with the aim to build trust in your brand, match user’s intent and create quality that will generate leads.
Brainstorming is an essential step in our content marketing strategy. Before making a content plan, we take a look at the hottest topics within your industry to better understand what your audience cares about. Then, we build our own ideas into these hot topics.
Content planning is not just about writing. Content marketing and SEO go hand in hand. Proper SEO techniques are an essential part of a content plan, whether it’s putting together a content planning calendar, doing keyword research, or evaluating competition.
To drive traffic, but also conversions, content should also be planned having funnel stages in mind. Content for the top-funnel stage deals with more general interest topics, mid-funnel content is more informative and low-funnel content is written for potential customers with high buyer intent.
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