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As the catchphrase says, ‘content is king’ – and it’s true

The quality of your content – on your website, on your Facebook page, and your branded content across the web – underpins your entire online presence and digital marketing strategy.

It’s your content that will drive your SEO campaign, engage your customers and sell your message.

There is an enormous range of products that fit into this category, from traditional content like media releases and white papers, to carefully crafted web content for your site and viral videos that can spread your message far and wide.

By keeping our focus clearly on the user, we help you set up a strategy for all the content that can serve your purposes. With a team of experienced and skilful writers, we deliver original, engaging content – impeccable grammar goes without saying

Content Optimisation

As part of our Content Marketing services we include:

A complete analysis of existing content

A thorough analysis of your existing content to understand how it responds to the needs and wants of your target users (personas).

A thorough optimisation of existing content

Existing content optimisation with the aim to build trust in your brand, match user’s intent and create quality that will generate leads. 

Finding new content ideas

Brainstorming is an essential step in our content marketing strategy. Before making a content plan, we take a look at the hottest topics within your industry to better understand what your audience cares about. Then, we build our own ideas into these hot topics.

A thorough plan to respond to your audience's interests

Content planning is not just about writing. Content marketing and SEO go hand in hand. Proper SEO techniques are an essential part of a content plan, whether it’s putting together a content planning calendar, doing keyword research, or evaluating competition. 

To drive traffic, but also conversions, content should also be planned having funnel stages in mind. Content for the top-funnel stage deals with more general interest topics, mid-funnel content is more informative and low-funnel content is written for potential customers with high buyer intent. 

See other related Services

Read our content marketing case studies and posts

A few clients we’ve been fortunate enough to work with
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"Thanks for the work, see you on future projects."  
elaine adams
Elaine Adams, Bitesmart CEO, Brisbane Australia Bitesmart
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Nicolas possesses a very analytical mind. He applies creative ideas to execute marketing plans based on the research and data analysis that he does at the beginning of each project.  He then continues to analyse, measure and alter strategy depending on performance.  Nicolas has achieved great results for me and he is my go-to man for complex digital marketing.
Adrian Kotik, Partner, Walter Wakefield
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Nicolas is a great professional, with lot of skills in marketing online services, also he's a great person. He's really enthusiastic to work and deliver detailed high quality products and services.
diego mazza
Diego Mazza www.elpilxe.com
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Nicolas’ commitment to success exceeded my expectations. He monitored the results closely and made adjustments to our strategy where necessary.He also kept abreast of competitor activity, researched better ways to implement our SEO strategy and injected a great deal of energy into our business. I highly recommend Nicolas for his digital marketing skills, problem-solving ability and commitment to success.
Guy Mitchell, Flatmate Finders, CEO Flatmatefinders.com.au
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Pulse Agency and Nico did a great job in getting JFMLAW on the first page of Google search pages for Employment Lawyers Sydney. Nico is easy to work with and gets the job done
John F. Morrissey, Principal JFM LAW, Employment Lawyers Sydney

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