As the catchphrase says, ‘content is king’ – and it’s true
The quality of your content – on your website, on your Facebook page, and your branded content across the web – underpins your entire online presence and digital marketing strategy.
It’s your content that will drive your SEO campaign, engage your customers and sell your message.
There is an enormous range of products that fit into this category, from traditional content like media releases and white papers, to carefully crafted web content for your site and viral videos that can spread your message far and wide.
By keeping our focus clearly on the user, we help you set up a strategy for all the content that can serve your purposes. With a team of experienced and skilful writers, we deliver original, engaging content – impeccable grammar goes without saying
As part of our Content Marketing services we include:
A thorough analysis of your existing content to understand how it responds to the needs and wants of your target users (personas).
Existing content optimisation with the aim to build trust in your brand, match user’s intent and create quality that will generate leads.
Brainstorming is an essential step in our content marketing strategy. Before making a content plan, we take a look at the hottest topics within your industry to better understand what your audience cares about. Then, we build our own ideas into these hot topics.
Content planning is not just about writing. Content marketing and SEO go hand in hand. Proper SEO techniques are an essential part of a content plan, whether it’s putting together a content planning calendar, doing keyword research, or evaluating competition.
To drive traffic, but also conversions, content should also be planned having funnel stages in mind. Content for the top-funnel stage deals with more general interest topics, mid-funnel content is more informative and low-funnel content is written for potential customers with high buyer intent.