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Marketing strategy

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Marketing strategy

At Pulse, we love creating and helping businesses become brands.

Our brand consulting will assist you in comprehending the why behind your company’s value proposition matters, how to think in terms of positioning and preparing a plan to tackle brand and marketing objectives.

We use various new tools, like the “blue ocean strategy framework’’ and some classics, such as the brand framework developed by Walter Thompson in the early 60s.

Our consulting will focus on how to position your brand effectively, what functional or emotional benefits should be emphasised in communication, and how to establish a set of distinct brand assets that will help promote your brand with clarity to the people who matter with the correct message.

The process involves research, creative deliverables, and a plan based on your business goals.

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We offer the following

Strategic analysis and research

Focused on traditional tools like SWOT analysis, Porter’s 5 Forces Analysis and the Strategy Canvas, these tools amongst others help us map your brand and your competitors to understand how to find a point of difference and help your business to stand out from the competition.

SWOT

An excellent tool to map the Strengths, Weaknesses, Opportunities and Threats related to your specific business. If done correctly, with hard data and real insights, this tool can give you a great idea of where your business is standing and what strategies could be implemented from the Marketing perspective.

5 Forces analysis

Developed by Michael Porter of Harvard University, this tool is perfect for assessing the market forces in which your company lives. It takes into consideration aspects like supplier and buyer dynamics and competition.

Competitor positioning map

Mapping your competitor’s positioning using perceptual maps will help you visualise how different companies position themselves using variables such as price and features to understand the game they are playing. Are they looking to become a cost leader or looking for a differentiation strategy?

Blue Ocean strategy framework:

Blue Ocean Strategy is simultaneously pursuing differentiation and low cost to open up a new market space and create new demand. The framework has several tools to map opportunities, the competitive landscape and others.

Creative output: brand design is a framework

Designing a brand is more than just creating a logo; a logo is not something you buy from a template.

Designing a brand that will last for the next 5 to 10 years necessitates a thorough understanding of the company’s principles, its associations, and how it expresses itself in the world.

It is also necessary to consider the brand’s use for various purposes, devices, and media kinds.

Although the ultimate result may be a logo, we produce a brand framework to assist your business in better communicating the message, the proposition, and your uniqueness to your staff and new or present clients.

Storytelling and creativity

Over the years, storytelling has become part of what we do. As marketers, we know brands that tell stories are more successful. Our team of creatives can think of your brand strategy as a series of stories in different formats. Written storyboards video and even podcasts.

Testimonials

At Pulse Agency, we’re proud of our strong client relationships. Check out real reviews that highlight our commitment to great results and happy customers.

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“Nicolas´ commitment to success exceed my expectations. He monitored the results closely and made adjustment to our…”

Guy Mitchell

Flatmates Finders - CEO

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“I have worked with Nico and his team over 5 years, and would be LOST without him. His knowledge is encyclopaedic, his approach methodical and his enthusiasm to deliver results genuine. I highly recommend Nico to be part of your team, for the long haul”

Max King

CEO of Auscare Support - NDIS provider in NSW

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Positive: Professionalism, Quality,
Responsiveness, Value

“I began working with Nicolas and Pulse Agency a few months ago. Pulse are managing the digital marketing for my brand, Vitajuwel, which is the leading European manufacturer of gem water products in the world. In a short time, there has been a huge improvement in the return on advertising dollars spent. I am most impressed with the knowledge and professionalism that Pulse displays and I would recommend them to others without hesitation. Ralph Silverman – Vitajuwel Australia”

Ralph Silverman

Owner at Vitajuwel Australia

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“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”

Joel Chapman

Owner at Chapman Solicitors

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Some of the companies that trusted us

Why Pulse Agency?

Very few agencies can offer all these things at once.

A strategy-first approach. We don’t rush clients into a one-size-fits-all strategy. We look closely at each specific challenge before proposing solutions – not the other way around.
A personalised service that puts the client’s business and customers at the centre of the strategy.
Critical thinking that seeks to understand your customers as more than users, gaining insights into their needs and motivations.
A campaign that generates rich data that can tell you more about your business and its customers, helping you set and achieve new goals.
A commitment to building your business. We don’t focus on the superficial wins, but on how your online presence can really connect you with your customers.
Reasonable pricing. Our business model is designed to keep your costs down while delivering a premium service.
Relationships that last for years. Many of our clients have come to see us as strategic partners who are as committed to their success as they are.

Positive: Professionalism, Quality,
Responsiveness, Value

Ralph Silverman

Owner at Vitajuwel Australia

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“Pulse Agency has really made a difference to my business!

With their professionalism, they have been able to properly explain the technical aspects of their plan for my line of work, in a way that I could understand.

Since I engaged the services of Pulse Agency, my business has grown and become more prominent in my industry area.”

Joel Chapman

Owner at Chapman Solicitors

Read case study

Welcome to Pulse Agency!

Our evidence-based marketing approach ensures your SEO, Google Ads, and lead generation tactics align with your unique business goals. Say goodbye to a one-size-fits-all approach and hello to tailored solutions that drive real results.