When we created the new brand visuals, we tried to preserve the iconic image of the hotel, while modernising its overall image.
Also include the Australian iconography and ”quality of life’ values to represent the four Australia
We managed to create appealing visuals that are emblematic of the new Marriott experience, which shifts the focus from the traditional industry idea, celebrating the new values of the next generation guest.
The idea behind the new branding campaign revolved around the next generation guest, who tends to blend work and play in a mobile and global world.
As the advertising proclaims: “This is not a hotel. It’s an idea that travel should be brilliant… It’s not only about where you’re staying. It’s about where you’re going