The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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1 year ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
A complete guide to selecting the right marketing channel for your business
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2 years ago
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.
How To Run a Comprehensive Content Marketing Audit
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3 years ago
[wl_faceted_search] Although it may seem an easy task at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. But with over 4.4 million content pieces published every day — it has become almost impossible to obtain a substantial growth through content marketing without continuously […]
Creating a winning content strategy for both customers and search engines
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3 years ago
[wl_faceted_search] Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boost organic traffic, it […]
From Rankbrain to BERT, or the evolution in Search
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4 years ago
Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]
Effective marketing techniques : Content Amplification
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4 years ago
[wl_navigator] Analyzing the traffic sources for our clients’ websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. In view of the most recent changes in the digital marketing world, we came to the conclusion that, if we only focused on search intent and […]