Given how competitive the health industry is, our challenge was to help Recondione.me to stand over the competitors by really showing who the people behind the program was, and incentivise users to test the program.
The strategy, or some of it…
Reconditioned.Me in a nutshell
Let's Cut The Bulls#*! - 30 day plan competitionJoin my 30-Day plan between now and 9th November to have the chance to win:
Sign copy of my book The Sustainable Diet
Entry to my 8 week holistic health program - Reconditioned.Me
A health coaching session w Scott Gooding
$100 voucher for The Good Feed
FROM THE START | SCOTT GOODINGScott Gooding is an Australian chef and thought leader, encouraging and inspiring people to cook real food at home for them and their loved ones. Scott breaks down the barriers to cooking healthy food with his simple, affordable, nourishing recipes. He’s a big proponent of a higher fat, low carbohydrate protocol and hopes to contribute to changing the current food landscape, in the name of optimal health for his followers and his sons.
Using SEO, pay per click (Facebook and Instagram) and a series of short videos, we informed and nurtured the audience by providing lots of free useful content as well as showing the benefits of the course and promotions.
Having tons of great assets, we built Scott as both the epicentre of our strategy influencing both the SEO aspects and the social persona he already was.
By building a thorough measurement plan, we could easily identify the right audience and improve the conversion rate dramatically.
Users: + 38.94%
New users: + 39.23 %
Sessions: + 49.24 %
Bounce rate: – 9.71 %
Pages per session: + 6.44 %
Average session duration: + 11.97 %
Goal completion rate: + 229.29 %
Goal completion: + 391.43 %
Goal value: + 152,33 %
Client’s public review