Client: La Panchina 

A central Italian pizza boutique pizzeria in Surry Hills, Sydney.

 

Campaign duration: 45 days 

Objective: Get calls and social media messages to increase seat bookings (Monday, Tuesday and  Sunday) 

Channels: Facebook and Instagram ads

 

About the campaign.

La Panchina is a great boutique pizza restaurant located right next to a park in Surry Hills. The Pizza is affordable, they have a wood fire oven and the owner is Italian. They have amazing reviews on Google and Trip Advisor so what could go wrong?

The Challenge

The client was finding Covid 19 restrictions and the lack of website really affecting their conversions (especially calls)

The Solution

 

We worked with the Surry Hills Creative Prescient and with @jimmywongeats (who took amazing photos and video that we could edit). We created a comprehensive Facebook campaign using different creative angles, copies and targeted audiences to incentivise the users to contact Lucca via phone calls and social messaging. 

 

 

 

 

 

 

Stats show calls recorded before the campaign

Goal recordings: Callrail calls by Callrail. 

 

The graph shows the calls recorded, segmented by day of the week. 

 

Red indicates was campaigns were running. 

Blue indicates campaigns was stopped or not running as per Facebook ads stats.
* Thursday is the only day for which we don’t have before and after stats. 

 

The numbers that we used is the median to exclude the really high and low volumes and get the number of calls that sits in the middle for each day of the wee. 

 

Total average increase (Monday till Sunday): 94, 23 % more calls. 

 

Average (Monday, Tuesday and Sundays): 178.25% increase in calls. 

 

Total estimated extra generated calls: 293 calls