Introduction

 

Client: Hedkandi – Favela

 

Hedkandi is an English record label, events and music brand owned by Ministry of Sound ( Acquired by Sony in 2016 ) . Its back catalogue includes both artist albums and their famouse dance music compilations

 

 

 

 

 

The Challenge

 

Hedkandi launched a series of themed parties at the famous Brazilian Kings Cross Club, Favela.

The joint venture approached us to create easily sharable web apps and inserts to place in a series of digital assets used for several campaigns.

 

 

The Solution

 

We created an app-type of shareable asset which allowed users to gain points when those shared tickets were purchased by different people.

 

 

 

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