Introduction

Client: Hedkandi – Favela

Hedkandi is an English record label, events and music brand owned by ‘Ministry of Sound’ (acquired by Sony in 2016). Its back catalogue includes both artist albums and their famous dance music compilations.¬†

They launched in 1999 and branched out with London and Ibiza residencies in 2002. They have become a dance powerhouse name. They throw hundreds of events every year in places like Dubai, Dublin, Sydney, and Sao Paolo.

The Challenge

 

 Hedkandi launched a series of themed parties at the famous Brazilian Kings Cross Club, Favela.

The joint venture approached us to create easily sharable web apps and inserts to place in a series of digital assets used for several campaigns.

 

 

The Solution

 

We created an app-type of shareable asset which allowed users to gain points when those shared tickets were purchased by different people.

 

 

 

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