One of Sydney’s most successful bespoke picture framer specialising in the hand-crafting of custom, one-of-a-kind frames for every artwork that you can create or imagine.






The Challenge

Having recently updated their website which was not a mobile friend and containing a lot of flash components, we have to start SEO from scratch.

Acme was a reputable brand, with loads of mentions in different sites and some interesting activity in Pinterest, we needed to come up with a strategy to improve their rankings, create and adwords campaigns to attract new customers while we built the SEO profile.

Website before migration:

After Migration

The Solution

Pulse did a thorough investigation, mapping all new URLs which had been used in Pinterest and gained great tracking inside the social network.+

We also came up with new boards and pins which quickly started getting pins and re-pins.

We implemented schema markup and fixed all the Local citations which were not consistent.

We fixed all the common SEO technical errors which were preventing Google to index the site properly.

We conducted link building and citation building campaigns.

We created a very successful adwords campaigns which obtain 9.8% conversion rate.

Campaign results goal conversions:

Goal completions: Up by 56.36%

Goal conversion rate: Up by 24.44%

Callback form requests: Up by 80.95%

Mobile phone number clicks: Up by 38.89%

Contact us forms: Up by 43.75%

Organic users trend via semrush. 100%+ improvement.

Campaigns results after 4 months with Pulse

Organic rankings for 4rf March 2017 – 4 months in the campaign

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Review via Google My Business  


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