Entity Type Archives:

Research

Research and experimental development is formal work undertaken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, […]

May 16, 2019
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Call to action (marketing)

A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a […]

September 25, 2020
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Target audience

In marketing and advertising, a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000)… For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed […]

September 25, 2020
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content marketing

a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing”

April 29, 2020
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Online and offline

The terms “online” and “offline” (also stylized as “on-line” and “off-line”) have specific meanings in regard to computer technology and telecommunications. In general, “online” indicates a state of connectivity, while “offline” indicates a disconnected state. The concepts have however been extended from their computing and telecommunication meanings into the area of human interaction and conversation, […]

May 16, 2019
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Return on investment

Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. It is one way of considering profits in relation to capital invested.

May 16, 2019
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Marketing strategy

Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.

May 16, 2019
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Authority

The word authority is derived from the Latin word auctoritas, meaning invention, advice, opinion, influence, or command. In English, the word authority can be used to mean power given by the state (in the form of Members of Parliament, Judges, Police Officers, etc. ) or by academic knowledge of an area (someone can be an […]

May 13, 2019
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Strategy

Strategy (Greek “στρατηγία” – stratēgia, “art of troop leader; office of general, command, generalship”) is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes ever necessary when it is known or suspected there are insufficient resources to achieve these goals.

May 13, 2019
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Search engine technology

Modern web search engines are highly intricate software systems that employ technology that has evolved over the years. There are a number of sub-categories of search engine software that are separately applicable to specific ‘browsing’ needs. These include web search engines, database or structured data search engines, and mixed search engines or enterprise search.

May 13, 2019
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