Client: UTS – FEIT (Faculty of Engineer and IT).
- Competitive analysis
- Marketing consultancy and strategy development.
- Organic traffic analysis (SEO).
- Social media campaigns
- Pay per click campaigns
- Course acquisition dashboard.
The school has an excellent academic reputation with its programs being ranked in 2011 by the QS World University Rankings by Subject at 21st in the world for Civil Engineering and 27th in the world for Mechanical Engineering. Programs at the school are accredited by professional bodies including Engineers Australia, The Australian Institute of Project Management and the Australian Computer Society
In 2011 it had a student enrolment of 4,645 (9.5% of all students), thus making it the University’s fourth-largest.
In 2019, UTS FEIT (Faculty of Engineering and ITS), approached Pulse for a great project: Promoting a suite of very interesting short courses as part of their continuing education strategy and offering,
The biggest challenge was how to market and differentiate the UTS offering of high-calibre premium courses in a highly cluttered and noisy market ranging from face-to-face events through to free tasters, blended learning options and high-volume, low-cost online alternatives.
We conducted thorough initial research in conjunction with the client’s internal stakeholders to gather insights, stats and all possible factors that could inform our strategy.
As a result, identified user personas, audience acquisition strategies and channels to deploy the campaigns which generated great traffic and strong engagement and click-through statistics.
Some of the stats can be seen below, the results are from actual figures blurred to protect the client’s information.
The image represents an example of the type of creative we tested throughout the campaign.
Actual figures have been blurred to protect information.
“We found Nico and his team very responsive and committed to the project during our time working together. In addition to the raw results in terms of site traffic and enquiries, we gained a lot of specific insights into digital marketing, our target audience, and the metrics and dashboards which the Pulse team developed and shared to help us monitor and manage the campaigns and our portfolio.“
Steve Crooks, Manager, Professional Education Unit,
UTS Faculty of Engineering and IT