Content gap analysis is the process of finding the missing content pieces and topics in the existing media landscape. Sometimes, it even makes sense to create a demand for a certain type of content, and then steal the show by giving it to your audience.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1] It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or increase online sales Increase brand awareness or credibility Engage an online community of users Content marketing […]

A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. {{#invoke:Footnotes|sfn}}{{#invoke:Footnotes|sfn}} Customers are generally categorized into two types: An intermediate customer or trade customer who is a dealer that purchases goods […]

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He also […]

In general, an opinion is a belief about matters commonly considered to be subjective, i.e. , it is based on that which is less than absolutely certain, and is the result of emotion or interpretation of facts. An opinion may be supported by an argument, although people may draw opposing opinions from the same set […]

About Dr. Pete Guarding the thin line between marketing and data science—which is more like a hallway and is really pretty wide—I work on the projects that no one else understands, mostly because I don’t explain them very well. I am the keeper of the Algo History, the architect of the MozCast Project, and the […]