Category Archives: Uncategorized


How to Create a Customer Journey Map (and Increase Conversions)

The other day I ran into Peter, an old friend I hadn’t heard from for more than a decade. He was interested in cooking more than anything else, he dropped school at the age of 14, and he used to work in small restaurants and pubs to make a living. I always thought he was […]

December 04, 2021
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Content Marketing, SEO, Uncategorized

How to do a content audit

For the purpose of this article, we will limit ourselves to content found online. Thus, in web publishing terms, a “contact audit” is simply the process of looking at elements of information found on a particular website. Content audit vs content inventory A content audit is analogous to an income tax audit: both are methods […]

November 10, 2014
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