How to Create a Customer Journey Map (and Increase Conversions)ss

The other day I ran into Peter, an old friend I hadn’t heard from for more than a decade. He was interested in cooking more than anything else, he dropped school at the age of 14, and he used to work in small restaurants and pubs to make a living. I always thought he was […]

For the purpose of this article, we will limit ourselves to content found online. Thus, in web publishing terms, a “contact audit” is simply the process of looking at elements of information found on a particular website. Content audit vs content inventory A content audit is analogous to an income tax audit: both are methods […]