Category Archives: Content Marketing

Content Marketing

How To Run a Comprehensive Content Marketing Audit

Although it may seem an easy task at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. But with over 4.4 million content pieces published every day — it has become almost impossible to obtain a substantial growth through content marketing without continuously analysing […]

November 12, 2020
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Digital channels infographic
Content Marketing, Digital Marketing, Digital Marketing Channels, Facebook, PPC, SEO

How to choose the best digital marketing channel for your small business

Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. Selecting the most appropriate channels to reach the right audience requires lots of research time, as well as in-depth marketing, digital communication and business management expertise. Considering the multitude of choices available, even the most […]

May 05, 2020
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Content Amplification, Content Marketing, SEO

Creating a winning content strategy for both customers and search engines

Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boost organic traffic, it is […]

April 29, 2020
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Google bert
Content Marketing, SEO

From Rankbrain to BERT, or the evolution in Search

Reading time: 8 minutes Article Summary: Google search has undergone substantial changes since the rollout of Bert, the latest technology developed by Google’s AI team. For digital marketers, BERT is a real challenge because, even though we reached some conclusions upon certain important factors to pay attention when optimising websites, there is still a lot […]

March 20, 2020
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what is content amplification
Content Amplification, Content Marketing, Digital Marketing Channels

Effective marketing techniques : Content Amplification

Analyzing the traffic sources for our clients’ websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. In view of the most recent changes in the digital marketing world, we came to the conclusion that, if we only focused on search intent and “organic” traffic, […]

June 21, 2019
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Content Marketing, Link Building, SEO, Social Media

How to get attention in the content shock era

If you are looking for shares and links, research suggests that the manner and form of the content seem to matter almost as much as the content itself. There are some forms that, although popular amongst content producers online, do not really appear to get the attention that must have been desired. Meanwhile, other formats undoubtedly hold […]

February 15, 2016
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Content Marketing

Is your content marketing up to your business goals?

In the current-day social media age, every business is a publisher, and all they need is a continuous flow of great content. It comes easily to say than doing! If you are always striving for creating the content that will have a lasting impact on your audience over social media and distinguish you from the crowd, […]

February 05, 2016
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Content Marketing, SEO, Uncategorized

How to do a content audit

For the purpose of this article, we will limit ourselves to content found online. Thus, in web publishing terms, a “contact audit” is simply the process of looking at elements of information found on a particular website. Content audit vs content inventory A content audit is analogous to an income tax audit: both are methods […]

November 10, 2014
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