By Pedro Menezes

PPC case study: Furniture rental industry

City/Region: Detroit, US.

Type of campaign: Google search

Task:
We were contacted by a Furniture rental company based in Detroit, US back in May 15 to take over their search campaign as the results were in their words ‘’very porr’’.

Challenge:
The challenge was to improve the campaign’s performance without increasing the ad spent.

Solution:

1-We worked on optimizing each landing page, creating more targeted ad campaigns (matching ads with each landing page content) and therefore matching the ads promise with the client’s expectations.

2- adding the right negative keywords to avoid spending in non profitable keywords.

3- Bidding aggressively on the keywords that where part of the consideration-buying customer journey.

The results before and after

  1. Clicks: Before 99 After 188
  2. CTR: Before 2.5% After 3.9%
  3. Conversions: Before 5 After 14
  4. Conversion Rate: Before 5.1% After 7.4%
  5. Cost per conversion: Before $ 76.70 After $28.06
  6. Average Position: Before 2.3 After 2.9
  7. Average CPC: Before $2.09 After $ 3.87

Website stats May 2015
furniture_before

Website stats September 2015

furniture_after

 

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