There used to be a community interaction between blogs and writers that was an excellent exchange of information, dedicated work, and professionalism. It took the shape of “guest blogging” and was all about writing guest articles for a neighboring site in the hope that the audience would become aware of something new and spread the information.
It was a reciprocal exchange that was win-win for audience and bloggers alike. But eventually this practice was emptied of its currency of quality and left in the dust. What once used to be a culture of guest blogging and shared social networking devolved into glorified advertising on a large scale.
The quality of writing declined sharply and guest blog entries only existed to get a blog’s name out there. There was no quality material attached to give people good reason to check out the person’s blog and the online community became saturated with vapid self-promotion.