By Nicolas Pustilnick

How NAP citations influence Local SEO – A case study.

A few months ago, a local upholsterer approached us, looking for help with their internet marketing strategy and SEO.

The task seemed pretty difficult. The website was very nice, but it was the least SEO-friendly website possible: all in javascript, almost no text at all, simply very hard.

To solve this problem, we created a plan based on their keyword research results, which first included local citations, Pinterest marketing and Google Local ads.

Keyword research:

The main keyword, “upholstery,” didn’t present much competition and had a relatively low 30% difficulty score (using Moz tools, please see screenshot image below). But we still faced the challenge of the client’s website scoring a very low 1/100 in Domain Authority.

domain_authority

Our strategy

Using Whitesparks to find local citations (please note we have no business connection with Whitesparks at all), we identified 100 local citations to start the campaign.

Also, we corrected the ones that were not consistent with the client’s services.

local_citation_finder

Results:

After one month our client’s domain authority climbed from 1 to 16 (see the screen shot ‘’Domain Authority Over Time’’).

domain_authority_historic

Now the website is ranking for five keywords within the first page: upholstery, upholstery Sydney, Sydney upholsterer, chair upholstery and sofa upholstery.

We are also implementing a pretty successful before-and-after Pinterest campaign, which already has 227 likes and 72 repins.

Please see below a Pinterest screen shot.

pinterest

Now our client can see the value in what we’re doing and has decided to create specific landing pages to target each area for both SEO and AdWords campaign.

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