Why Most NDIS Providers Look Identical — And How to Stand Out in a Commoditised Market
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3 days ago
Max King looked at the NDIS provider market in 2019 and saw something most providers still don’t see: everyone looked identical. Same stock photos of diverse hands holding hands, same generic copy about “person-centred care,” same Facebook ads targeting the same keywords. While 273,673 other providers fought over the same messaging, Auscare Support did something […]
Are We Going to Do All Our Buying Through Chatgpt Instead of Google?
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10 months ago
The other day, I saw a quick LinkedIn comment that caught my attention: “Chatgpt is better than Google for product searches.” At first, I chuckled. Sure mate. What’s next, Bing for music? But the timing was oddly perfect. I needed a webcam. The one I had—some sad, plastic thing I must have panic-bought during lockdown—was […]
Small business, big AI: Why it’s your time to shine
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11 months ago
Just a few years ago, I wouldn’t have recommended AI marketing to a small business owner. The tools were expensive, complicated, and designed for corporations with enormous budgets. But recently, something remarkable happened: tools like Chatgpt, Perplexity, Gemini, and other affordable platforms appeared. Suddenly, the playing field shifted dramatically. Small businesses can now easily afford—and […]
A complete guide to selecting the right marketing channel for your business
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11 months ago
Nicolas Pustilnick Colombres
Content Marketing Digital Marketing Digital Marketing Channels Facebook PPC SEO
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.
NDIS SEO: how Australian providers can grow online ethically and effectively
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11 months ago
If you’re an Australian NDIS provider, you’ve probably asked yourself: is it worth investing in SEO? With more families turning to Google to search for support services, your online presence isn’t a luxury—it’s a necessity. SEO, or search engine optimisation, is about helping your website appear when someone types in something like “NDIS support coordinator […]
How to do keyword research using ChatGPT and Google Sheets: practical guide for smarter marketing
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11 months ago
Keyword research is planning, not just optimisation. Keyword research isn’t just a tool for SEO specialists or Google Ads experts. It’s a way to understand how people talk about your services, what language they use, what they’re looking for, and where the demand really is. Or Google Ads experts. It’s a way to understand […]